The 4.8-meter diameter P3 spherical LED screen deployed at Siam Paragon Bangkok has become the absolute visual focal point of the atrium. It upgrades the mall’s image through immersive experiences, drives customer flow and media exposure, and serves as a model for visual upgrading in commercial spaces. This article analyzes its core highlights and technological breakthroughs.
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I. Project Overview: Visual Integration of Commerce and Art
Featuring a P3 pixel pitch and a 4.8-meter diameter, the screen achieves clear 360-degree full-view display. As an artistic installation in an international landmark, it has gone beyond the function of information dissemination and successfully transformed visual appeal into commercial foot traffic.
Key Technical Parameters Overview :
Model/Pixel Pitch: P3 (3mm), suitable for close-range viewing
Diameter: Ø4.8m, 360-degree full-view coverage
Frame Structure: High-precision customized steel structure, ensuring stable shape
Display Features: Seamless splicing, high refresh rate, wide viewing angle, suitable for high-frequency commercial display
II. Key Engineering Challenges: Technological Breakthroughs for Irregular Curved Surfaces
The deployment of spherical LED screens is far more difficult than that of flat-panel products. Combined with Siam Paragon's high-end positioning, the requirements for precision are extremely strict. The project has overcome two core challenges and achieved perfect implementation through customized solutions.
1. Structure and Module Design: Accurate Realization of Curvature Matching
The core challenge lies in the seamless assembly of the 4.8-meter spherical surface. Through precise CAD/CAM calculations, we customized special-shaped modules and matched them with high-precision steel structure internal supports for positioning, ultimately achieving high smoothness and seamless effects.
2. Supply Scope: Focus on Core Hardware, Ensure System Compatibility
Our supply scope includes a complete set of spherical LED hardware (customized modules, driver/receiver cards, power supplies, and steel structure frames), ensuring hardware quality. We have ensured that the hardware is compatible with their playback system.
III. Project Value: Reshaping the Core Competitiveness of Commercial Spaces
The spherical LED screen has enhanced Siam Paragon's industry leadership from multiple dimensions and created significant commercial value.
1. Strengthen Landmark Effect and Enhance Brand Recognition
Its unique shape has become a popular check-in spot for tourists. Through spontaneous dissemination on social media, it has greatly enhanced the mall's international popularity and become an iconic visual symbol.
2. Create a High-End Display Platform and Boost Advertising Value
It provides a high-end display carrier for international top brands. The 360-degree immersive effect increases advertising attention, enhances advertising premium capacity, and helps the mall increase revenue.
3. Upgrade Commercial Spaces and Inject Tech-Art Genes
It has upgraded the atrium into a display area integrating technology and art, meeting consumers' experience needs, highlighting the mall's innovative positioning, and consolidating its leading position in Southeast Asia's retail industry.
This project is a classic case of the integration of LED technology and commercial spaces. In the future, we will continue to provide customized solutions to create visual upgrading services for more commercial landmarks.
